Features of the marketing strategy of oil and gas companies in exploration drilling

I. Sharf, V. Malanina, L. Kamynina

Результат исследований: Материалы для книги/типы отчетовМатериалы для конференции

6 Цитирования (Scopus)

Аннотация

The implementation of national and regional programs for the development of new oil and gas provinces of Eastern Siberia poses the challenge of increasing geological exploration. The current drilling service companies' market structure, as well as the strategic task of search and exploration effectiveness requires qualitatively new approaches for choosing a contractor. The proposed strategy to select a contractor based on comprehensive analysis of certain groups of industrial, financial, infrastructural criteria allows not only to optimize the costs of exploration activities, but also to minimize preventively the risks of a poor geological exploration. The authors' SWOT- analysis of the marketing strategy of "Gazprom neft" for choosing a contractor outlined the problem of imperfection of the Russian legislation in the sphere of activities of service companies in the oil and gas sector.

Язык оригиналаАнглийский
Название основной публикацииIOP Conference Series: Earth and Environmental Science
ИздательInstitute of Physics Publishing
Том21
Издание1
DOI
СостояниеОпубликовано - 2014
Событие18th International Scientific Symposium in Honour of Academician M. A. Usov: Problems of Geology and Subsurface Development, PGON 2014 - Tomsk, Российская Федерация
Продолжительность: 7 апр 201411 апр 2014

Конференция

Конференция18th International Scientific Symposium in Honour of Academician M. A. Usov: Problems of Geology and Subsurface Development, PGON 2014
СтранаРоссийская Федерация
ГородTomsk
Период7.4.1411.4.14

ASJC Scopus subject areas

  • Earth and Planetary Sciences(all)
  • Environmental Science(all)

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