A websites analysis of European tourism organizations

Результат исследований: Материалы для журналаСтатья

27 Цитирования (Scopus)

Выдержка

Internet has proved to be a widespread medium and an integral part of the habits of millions of users. An effective online communication strategy is considered nowadays a key element to achieve a competitive advantage on the market to satisfy actual and potential tourists' information needs in a highly competitive way and to acquire new clients. All the European countries have implemented some kind of official tourism portal to promote their own destinations. An analysis of these tourism websites has been performed collecting end-user evaluations and mapping contents and services offered online. The results of this survey are presented and are compared with the general behaviour of the European Internet users regarding the usage of the network as a tool to gather information and to acquire travel services.

Язык оригиналаАнглийский
Страницы (с-по)93-106
Число страниц14
ЖурналAnatolia
Том14
Номер выпуска2
DOI
СостояниеОпубликовано - 1 янв 2003
Опубликовано для внешнего пользованияДа

Отпечаток

website
tourism
Tourism
Internet
communication
market
habits
tourist
travel
evaluation
analysis
services
need

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Earth-Surface Processes

Цитировать

A websites analysis of European tourism organizations. / Baggio, Rodolfo.

В: Anatolia, Том 14, № 2, 01.01.2003, стр. 93-106.

Результат исследований: Материалы для журналаСтатья

Baggio, Rodolfo. / A websites analysis of European tourism organizations. В: Anatolia. 2003 ; Том 14, № 2. стр. 93-106.
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