Tomsk's destination image (Russia) as perceived by the international students of Tomsk polytechnic university: A sketchmap technique

Natalia A. Goncharova, Liliya G. Kiriyanova, Evgeny V. Korobov

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)

Abstract

The paper considers a sketch map technique as a supplementary method that in a complex with structured surveys captures the components of a destination image from the visitors' point of view. The scope of research is the sketch map technique used to define the tourist image of Tomsk among Tomsk polytechnic university (TPU) international students. The paper reports on the results of the top named landmarks, paths and districts of Tomsk in the sketch maps and the questionnaires filled by the international students. The results of the sketch maps of the city and the questionnaires indicated that Tomsk is perceived as "friendly", "pleasant", "dynamic", "favorable", "fresh" city whereas the campus area of the TPU is students' personal downtown of Tomsk.

Original languageEnglish
Title of host publicationProceedings of the 28th International Business Information Management Association Conference - Vision 2020
Subtitle of host publicationInnovation Management, Development Sustainability, and Competitive Economic Growth
EditorsKhalid S. Soliman
PublisherInternational Business Information Management Association, IBIMA
Pages4241-4247
Number of pages7
ISBN (Electronic)9780986041983
Publication statusPublished - 1 Jan 2016
Event28th International Business Information Management Association Conference - Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth - Seville, Spain
Duration: 9 Nov 201610 Nov 2016

Publication series

NameProceedings of the 28th International Business Information Management Association Conference - Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth

Conference

Conference28th International Business Information Management Association Conference - Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth
CountrySpain
CitySeville
Period9.11.1610.11.16

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Keywords

  • Destination image
  • International students
  • Sketch map
  • Tomsk

ASJC Scopus subject areas

  • Management Information Systems
  • Information Systems and Management

Cite this

Goncharova, N. A., Kiriyanova, L. G., & Korobov, E. V. (2016). Tomsk's destination image (Russia) as perceived by the international students of Tomsk polytechnic university: A sketchmap technique. In K. S. Soliman (Ed.), Proceedings of the 28th International Business Information Management Association Conference - Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth (pp. 4241-4247). (Proceedings of the 28th International Business Information Management Association Conference - Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth). International Business Information Management Association, IBIMA.