Quality meets structure: Generalized reciprocity and firm-level advantage in strategic networks

Joakim Wincent, Sergey Anokhin, Daniel Örtqvist, Erkko Autio

Research output: Contribution to journalArticle

38 Citations (Scopus)


In this paper we extend previous research by combining network structural and network process approaches. Specifically, in a six-year, three-wave study of 41 firms in two strategic networks, we found that the interaction between generalized reciprocity among a focal firm's partners and network tie intensity and betweenness centrality improved firm performance. No influences were observed for the interaction involving degree centrality and generalized reciprocity. Our research suggests that managers in strategic networks may need to consider the balance between relationship-extensive and relationship-intensive strategies.

Original languageEnglish
Pages (from-to)597-624
Number of pages28
JournalJournal of Management Studies
Issue number4
Publication statusPublished - 1 Jun 2010
Externally publishedYes


ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management
  • Management of Technology and Innovation

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