Abstract
The authors study the practice of promoting idea campaigns in social networks via the well-known Share/Tweet button. They analyze data about 53 civic participation initiatives collected from IdeaScale, one of the leading online idea management platforms today, and unveil a considerable misconception about the effectiveness of the practice. The article highlights open challenges and suggests a set of alternative techniques to leverage on the ideation capacity of social networks.
Original language | English |
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Article number | 8039303 |
Pages (from-to) | 38-47 |
Number of pages | 10 |
Journal | IEEE Internet Computing |
Volume | 21 |
Issue number | 5 |
DOIs | |
Publication status | Published - 2017 |
Keywords
- civic participation
- idea management
- Internet/Web technologies
- share/tweet button
- social networks
ASJC Scopus subject areas
- Computer Networks and Communications