On the (in)effectiveness of the Share/Tweet button: A study in the context of idea management for civic participation

Jorge Saldivar, Carlos Rodriguez, Florian Daniel, Fabio Casati, Luca Cernuzzi

School of Engineering Entrepreneurship

Research output: Contribution to journal › Article › peer-review

Abstract

The authors study the practice of promoting idea campaigns in social networks via the well-known Share/Tweet button. They analyze data about 53 civic participation initiatives collected from IdeaScale, one of the leading online idea management platforms today, and unveil a considerable misconception about the effectiveness of the practice. The article highlights open challenges and suggests a set of alternative techniques to leverage on the ideation capacity of social networks.

Original language	English
Journal	IEEE Internet Computing
DOIs	https://doi.org/10.1109/MIC.2017.265101840
Publication status	Accepted/In press - 16 Jun 2017

Keywords

civic participation
Correlation
Facebook
idea management
Internet
Object recognition
share/tweet button
social networks
Technological innovation
Twitter

ASJC Scopus subject areas

Computer Networks and Communications

Access to Document

10.1109/MIC.2017.265101840

Cite this

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abstract = "The authors study the practice of promoting idea campaigns in social networks via the well-known Share/Tweet button. They analyze data about 53 civic participation initiatives collected from IdeaScale, one of the leading online idea management platforms today, and unveil a considerable misconception about the effectiveness of the practice. The article highlights open challenges and suggests a set of alternative techniques to leverage on the ideation capacity of social networks.",

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