Abstract
Hyperlinks critically impact the online visibility of a tourism destination and the effectiveness of information flow between tourism organizations and enterprises on the Internet. This study investigates the hyperlink network of the tourism industry in Western Australia. Network analysis is applied to explore, analyze, and visualize this network of 1,515 tourism websites. Several dimensions of network structure are examined, and the results indicate that the hyperlink network of this destination has a very sparse, centralized and hierarchical structure, and that the websites tend to form communities based on their geographical locations. Public tourism organizations and information services play a central and significant role in the destination network. The key implication for organizations and the industry as a whole is that education about the instrumental importance of hyperlinks could increase interconnectivity and therefore industry performance.
| Original language | English |
|---|---|
| Pages (from-to) | 671-686 |
| Number of pages | 16 |
| Journal | Journal of Travel Research |
| Volume | 57 |
| Issue number | 5 |
| DOIs | |
| Publication status | Published - 1 May 2018 |
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Keywords
- hyperlink network analysis
- network structure
- tourism destination
- tourism websites
- Western Australia
ASJC Scopus subject areas
- Geography, Planning and Development
- Transportation
- Tourism, Leisure and Hospitality Management
Cite this
Hyperlink Network Analysis of a Tourism Destination. / Raisi, Hossein; Baggio, Rodolfo; Barratt-Pugh, Llandis; Willson, Gregory.
In: Journal of Travel Research, Vol. 57, No. 5, 01.05.2018, p. 671-686.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Hyperlink Network Analysis of a Tourism Destination
AU - Raisi, Hossein
AU - Baggio, Rodolfo
AU - Barratt-Pugh, Llandis
AU - Willson, Gregory
PY - 2018/5/1
Y1 - 2018/5/1
N2 - Hyperlinks critically impact the online visibility of a tourism destination and the effectiveness of information flow between tourism organizations and enterprises on the Internet. This study investigates the hyperlink network of the tourism industry in Western Australia. Network analysis is applied to explore, analyze, and visualize this network of 1,515 tourism websites. Several dimensions of network structure are examined, and the results indicate that the hyperlink network of this destination has a very sparse, centralized and hierarchical structure, and that the websites tend to form communities based on their geographical locations. Public tourism organizations and information services play a central and significant role in the destination network. The key implication for organizations and the industry as a whole is that education about the instrumental importance of hyperlinks could increase interconnectivity and therefore industry performance.
AB - Hyperlinks critically impact the online visibility of a tourism destination and the effectiveness of information flow between tourism organizations and enterprises on the Internet. This study investigates the hyperlink network of the tourism industry in Western Australia. Network analysis is applied to explore, analyze, and visualize this network of 1,515 tourism websites. Several dimensions of network structure are examined, and the results indicate that the hyperlink network of this destination has a very sparse, centralized and hierarchical structure, and that the websites tend to form communities based on their geographical locations. Public tourism organizations and information services play a central and significant role in the destination network. The key implication for organizations and the industry as a whole is that education about the instrumental importance of hyperlinks could increase interconnectivity and therefore industry performance.
KW - hyperlink network analysis
KW - network structure
KW - tourism destination
KW - tourism websites
KW - Western Australia
UR - http://www.scopus.com/inward/record.url?scp=85045516679&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85045516679&partnerID=8YFLogxK
U2 - 10.1177/0047287517708256
DO - 10.1177/0047287517708256
M3 - Article
VL - 57
SP - 671
EP - 686
JO - Journal of Travel Research
JF - Journal of Travel Research
SN - 0047-2875
IS - 5
ER -