Hyperlink network analysis of a multi destination region: the case of Halland, South Sweden

Fanni Zoé Éber, Rodolfo Baggio, Matthias Fuchs

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

Over the past years, attention has been given to the relevance of network studies as an analytical tool to assess essential features of a tourism destination. This work analyzes the network of Halland County, a tourism destination in South Sweden. The study aims at enhancing the body of knowledge and the comprehension of the structural characterization of the tourism network, deriving indications for policy makers and local stakeholders in order to improve the effectiveness and efficiency of the regional tourism system. Tourism stakeholders’ websites were explored using hyperlink network analysis (Baggio in Phys A 379(2):727–734, 2007; Raisi et al. in J Travel Res https://doi.org/10.1177/0047287517708256, 2017). Findings highlight the need for strengthened industry ties and contribute to the industry-wide discussion on exploring network topology as a key source of knowledge for destination management and development, respectively.

Original languageEnglish
Pages (from-to)181-188
Number of pages8
JournalInformation Technology and Tourism
Volume20
Issue number1-4
DOIs
Publication statusPublished - 1 Dec 2018

Keywords

  • Hyperlink network analysis
  • Multi destination region
  • South Sweden
  • Tourism websites

ASJC Scopus subject areas

  • Computer Science(all)
  • Social Sciences (miscellaneous)

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