Features of the marketing strategy of oil and gas companies in exploration drilling

I. Sharf, V. Malanina, L. Kamynina

Research output: Chapter in Book/Report/Conference proceedingConference contribution

6 Citations (Scopus)

Abstract

The implementation of national and regional programs for the development of new oil and gas provinces of Eastern Siberia poses the challenge of increasing geological exploration. The current drilling service companies' market structure, as well as the strategic task of search and exploration effectiveness requires qualitatively new approaches for choosing a contractor. The proposed strategy to select a contractor based on comprehensive analysis of certain groups of industrial, financial, infrastructural criteria allows not only to optimize the costs of exploration activities, but also to minimize preventively the risks of a poor geological exploration. The authors' SWOT- analysis of the marketing strategy of "Gazprom neft" for choosing a contractor outlined the problem of imperfection of the Russian legislation in the sphere of activities of service companies in the oil and gas sector.

Original languageEnglish
Title of host publicationIOP Conference Series: Earth and Environmental Science
PublisherInstitute of Physics Publishing
Volume21
Edition1
DOIs
Publication statusPublished - 2014
Event18th International Scientific Symposium in Honour of Academician M. A. Usov: Problems of Geology and Subsurface Development, PGON 2014 - Tomsk, Russian Federation
Duration: 7 Apr 201411 Apr 2014

Conference

Conference18th International Scientific Symposium in Honour of Academician M. A. Usov: Problems of Geology and Subsurface Development, PGON 2014
CountryRussian Federation
CityTomsk
Period7.4.1411.4.14

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ASJC Scopus subject areas

  • Earth and Planetary Sciences(all)
  • Environmental Science(all)

Cite this

Sharf, I., Malanina, V., & Kamynina, L. (2014). Features of the marketing strategy of oil and gas companies in exploration drilling. In IOP Conference Series: Earth and Environmental Science (1 ed., Vol. 21). [012047] Institute of Physics Publishing. https://doi.org/10.1088/1755-1315/21/1/012047