Restauration rapide et sémiotique de la gastronomie

Translated title of the contribution: Fast food and the semiotics of gastronomy

Research output: Contribution to journalArticle

Abstract

Nourishment stands apart from other physiological events: whilst we normally exercise discretion in relation to bodily functions, food consumption takes place in public. We dine, snack and nibble in front of others, and the imagery associated with food takes on the manifold of meanings—religious, cultural, historic and so forth. Gastronomic practices unite or divide people, and as such are a powerful communication tool. As the twenty-first century confrontational stance between fast food and family meal traditions intensifies, we investigate fast food’s visual imagery and its ability to attract consumers.

Original languageFrench
Pages (from-to)59-73
Number of pages15
JournalESSACHESS - Journal for Communication Studies
Volume8
Issue number2
Publication statusPublished - 2015

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Keywords

  • Fast food
  • Peirce
  • Porphyry
  • Semiotics of gastronomy
  • Visual imagery

ASJC Scopus subject areas

  • Communication

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