Environment as a basis for the design of advertising structures by forming

Y. P. Khmelevsky, V. A. Seryakov, G. Y. Mamontov, D. T. Tsarenko

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)


A few different neighbouring styles of architectural forms are quite frequent in the cities of great historical past. As a result, a designer or architect has to solve the complex problem while designing the objects within such environment, i.e. one has to fit them naturally into the existing site development. Often, form making is found to be hard, due to the fact that the existing architectural forms of totally different stylistic execution coexist in the visual proximity. Presently, placement of the advertising bills in urban environment is both an urgent and debatable issue. On the one hand, advertising providers are keen to present their product bigger and brighter, on the other hand, the overall and eye-catching exhibition stands can be disharmonious with the surrounding architectural ensemble of the city. This situation is relevant for every cultural city.

Original languageEnglish
Article number012068
JournalJournal of Physics: Conference Series
Issue number1
Publication statusPublished - 2017

ASJC Scopus subject areas

  • Physics and Astronomy(all)

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