Entrepreneurial orientation, firm market power and opportunism in networks

Todd Morgan, Sergey Anokhin, Joakim Wincent

Research output: Contribution to journalArticle

10 Citations (Scopus)

Abstract

Purpose – This study aims to examine the impact of entrepreneurial orientation, firm market power and their interaction on opportunism in horizontal exchange networks. The aim is to investigate how entrepreneurial orientation and market power individually can lead to opportunism, but possessing both characteristics will mitigate such behavior. Design/methodology/approach – Based on an analysis of 108 firms in 25 networks using a panel-corrected standard errors approach, the study tests hypotheses regarding how entrepreneurial orientation, firm market power and their interaction impact opportunism within a focal horizontal network. Findings – The results of the analysis show that entrepreneurial orientation and firm market power are both positively related to network opportunism, but when firms possess both characteristics, opportunism toward fellow network actors is mitigated. Research limitations/implications – Research on entrepreneurial orientation has primarily examined the positive outcomes of the strategic orientation. Firm power has been studied as an antecedent of opportunism and governance mechanisms. This study examines the joint impact of the two and brings new insight to the research streams. Practical implications – Horizontal networks are conduits for resource and knowledge exchange, yet managers need to be concerned about how firms seek competitive advantage. Our framework suggests that managers should be concerned about dealing with network actors with an entrepreneurial orientation philosophy or high market power, but when firms possess both, they are deemed safer partners. Originality/value – The manuscript extends research on entrepreneurial orientation, firm power and horizontal networks. While both entrepreneurial orientation and power may impede networking relationships, this paper shows that firms that possess both may be the best relational partners.

Original languageEnglish
Pages (from-to)99-111
Number of pages13
JournalJournal of Business and Industrial Marketing
Volume31
Issue number1
DOIs
Publication statusPublished - 1 Feb 2016
Externally publishedYes

Fingerprint

Opportunism
Entrepreneurial orientation
Market power
Actor-network
Interaction
Managers
Hypothesis test
Knowledge exchange
Governance mechanisms
Competitive advantage
Design methodology
Strategic orientation
Entrepreneurial firms
Resources
Networking
Standard error

Keywords

  • Entrepreneurialism
  • Horizontal marketing
  • Networking
  • Small- to medium-sized enterprises
  • Strategic alliances

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Entrepreneurial orientation, firm market power and opportunism in networks. / Morgan, Todd; Anokhin, Sergey; Wincent, Joakim.

In: Journal of Business and Industrial Marketing, Vol. 31, No. 1, 01.02.2016, p. 99-111.

Research output: Contribution to journalArticle

@article{7dbc78cc79b84a9fa28b62cfb542fde3,
title = "Entrepreneurial orientation, firm market power and opportunism in networks",
abstract = "Purpose – This study aims to examine the impact of entrepreneurial orientation, firm market power and their interaction on opportunism in horizontal exchange networks. The aim is to investigate how entrepreneurial orientation and market power individually can lead to opportunism, but possessing both characteristics will mitigate such behavior. Design/methodology/approach – Based on an analysis of 108 firms in 25 networks using a panel-corrected standard errors approach, the study tests hypotheses regarding how entrepreneurial orientation, firm market power and their interaction impact opportunism within a focal horizontal network. Findings – The results of the analysis show that entrepreneurial orientation and firm market power are both positively related to network opportunism, but when firms possess both characteristics, opportunism toward fellow network actors is mitigated. Research limitations/implications – Research on entrepreneurial orientation has primarily examined the positive outcomes of the strategic orientation. Firm power has been studied as an antecedent of opportunism and governance mechanisms. This study examines the joint impact of the two and brings new insight to the research streams. Practical implications – Horizontal networks are conduits for resource and knowledge exchange, yet managers need to be concerned about how firms seek competitive advantage. Our framework suggests that managers should be concerned about dealing with network actors with an entrepreneurial orientation philosophy or high market power, but when firms possess both, they are deemed safer partners. Originality/value – The manuscript extends research on entrepreneurial orientation, firm power and horizontal networks. While both entrepreneurial orientation and power may impede networking relationships, this paper shows that firms that possess both may be the best relational partners.",
keywords = "Entrepreneurialism, Horizontal marketing, Networking, Small- to medium-sized enterprises, Strategic alliances",
author = "Todd Morgan and Sergey Anokhin and Joakim Wincent",
year = "2016",
month = "2",
day = "1",
doi = "10.1108/JBIM-03-2014-0063",
language = "English",
volume = "31",
pages = "99--111",
journal = "Journal of Business and Industrial Marketing",
issn = "0885-8624",
publisher = "Emerald Group Publishing Ltd.",
number = "1",

}

TY - JOUR

T1 - Entrepreneurial orientation, firm market power and opportunism in networks

AU - Morgan, Todd

AU - Anokhin, Sergey

AU - Wincent, Joakim

PY - 2016/2/1

Y1 - 2016/2/1

N2 - Purpose – This study aims to examine the impact of entrepreneurial orientation, firm market power and their interaction on opportunism in horizontal exchange networks. The aim is to investigate how entrepreneurial orientation and market power individually can lead to opportunism, but possessing both characteristics will mitigate such behavior. Design/methodology/approach – Based on an analysis of 108 firms in 25 networks using a panel-corrected standard errors approach, the study tests hypotheses regarding how entrepreneurial orientation, firm market power and their interaction impact opportunism within a focal horizontal network. Findings – The results of the analysis show that entrepreneurial orientation and firm market power are both positively related to network opportunism, but when firms possess both characteristics, opportunism toward fellow network actors is mitigated. Research limitations/implications – Research on entrepreneurial orientation has primarily examined the positive outcomes of the strategic orientation. Firm power has been studied as an antecedent of opportunism and governance mechanisms. This study examines the joint impact of the two and brings new insight to the research streams. Practical implications – Horizontal networks are conduits for resource and knowledge exchange, yet managers need to be concerned about how firms seek competitive advantage. Our framework suggests that managers should be concerned about dealing with network actors with an entrepreneurial orientation philosophy or high market power, but when firms possess both, they are deemed safer partners. Originality/value – The manuscript extends research on entrepreneurial orientation, firm power and horizontal networks. While both entrepreneurial orientation and power may impede networking relationships, this paper shows that firms that possess both may be the best relational partners.

AB - Purpose – This study aims to examine the impact of entrepreneurial orientation, firm market power and their interaction on opportunism in horizontal exchange networks. The aim is to investigate how entrepreneurial orientation and market power individually can lead to opportunism, but possessing both characteristics will mitigate such behavior. Design/methodology/approach – Based on an analysis of 108 firms in 25 networks using a panel-corrected standard errors approach, the study tests hypotheses regarding how entrepreneurial orientation, firm market power and their interaction impact opportunism within a focal horizontal network. Findings – The results of the analysis show that entrepreneurial orientation and firm market power are both positively related to network opportunism, but when firms possess both characteristics, opportunism toward fellow network actors is mitigated. Research limitations/implications – Research on entrepreneurial orientation has primarily examined the positive outcomes of the strategic orientation. Firm power has been studied as an antecedent of opportunism and governance mechanisms. This study examines the joint impact of the two and brings new insight to the research streams. Practical implications – Horizontal networks are conduits for resource and knowledge exchange, yet managers need to be concerned about how firms seek competitive advantage. Our framework suggests that managers should be concerned about dealing with network actors with an entrepreneurial orientation philosophy or high market power, but when firms possess both, they are deemed safer partners. Originality/value – The manuscript extends research on entrepreneurial orientation, firm power and horizontal networks. While both entrepreneurial orientation and power may impede networking relationships, this paper shows that firms that possess both may be the best relational partners.

KW - Entrepreneurialism

KW - Horizontal marketing

KW - Networking

KW - Small- to medium-sized enterprises

KW - Strategic alliances

UR - http://www.scopus.com/inward/record.url?scp=84954424288&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84954424288&partnerID=8YFLogxK

U2 - 10.1108/JBIM-03-2014-0063

DO - 10.1108/JBIM-03-2014-0063

M3 - Article

VL - 31

SP - 99

EP - 111

JO - Journal of Business and Industrial Marketing

JF - Journal of Business and Industrial Marketing

SN - 0885-8624

IS - 1

ER -