e-Tourism beyond COVID-19: a call for transformative research

Abstract

This viewpoint article argues that the impacts of the novel coronavirus COVID-19 call for transformative e-Tourism research. We are at a crossroads where one road takes us to e-Tourism as it was before the crisis, whereas the other holds the potential to transform e-Tourism. To realize this potential, e-Tourism research needs to challenge existing paradigms and critically evaluate its ontological and epistemological foundations. In light of the paramount importance to rethink contemporary science, growth, and technology paradigms, we present six pillars to guide scholars in their efforts to transform e-Tourism through their research, including historicity, reflexivity, equity, transparency, plurality, and creativity. We conclude the paper with a call to the e-Tourism research community to embrace transformative research.

Original language	English
Pages (from-to)	187-203
Number of pages	17
Journal	Information Technology and Tourism
Volume	22
Issue number	2
DOIs	https://doi.org/10.1007/s40558-020-00181-3
Publication status	Published - 1 Jun 2020

Keywords

COVID-19
e-Tourism
Growth paradigm
Research paradigm
Technology paradigm
Transformative research

ASJC Scopus subject areas

Computer Science(all)
Social Sciences (miscellaneous)

Access to Document

10.1007/s40558-020-00181-3

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title = "e-Tourism beyond COVID-19: a call for transformative research",

abstract = "This viewpoint article argues that the impacts of the novel coronavirus COVID-19 call for transformative e-Tourism research. We are at a crossroads where one road takes us to e-Tourism as it was before the crisis, whereas the other holds the potential to transform e-Tourism. To realize this potential, e-Tourism research needs to challenge existing paradigms and critically evaluate its ontological and epistemological foundations. In light of the paramount importance to rethink contemporary science, growth, and technology paradigms, we present six pillars to guide scholars in their efforts to transform e-Tourism through their research, including historicity, reflexivity, equity, transparency, plurality, and creativity. We conclude the paper with a call to the e-Tourism research community to embrace transformative research.",

keywords = "COVID-19, e-Tourism, Growth paradigm, Research paradigm, Technology paradigm, Transformative research",

author = "Ulrike Gretzel and Matthias Fuchs and Rodolfo Baggio and Wolfram Hoepken and Rob Law and Julia Neidhardt and Juho Pesonen and Markus Zanker and Zheng Xiang",

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AU - Gretzel, Ulrike

AU - Fuchs, Matthias

AU - Baggio, Rodolfo

AU - Hoepken, Wolfram

AU - Law, Rob

AU - Neidhardt, Julia

AU - Pesonen, Juho

AU - Zanker, Markus

AU - Xiang, Zheng

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KW - Technology paradigm

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