TY - JOUR
T1 - e-Tourism beyond COVID-19
T2 - a call for transformative research
AU - Gretzel, Ulrike
AU - Fuchs, Matthias
AU - Baggio, Rodolfo
AU - Hoepken, Wolfram
AU - Law, Rob
AU - Neidhardt, Julia
AU - Pesonen, Juho
AU - Zanker, Markus
AU - Xiang, Zheng
PY - 2020/6/1
Y1 - 2020/6/1
N2 - This viewpoint article argues that the impacts of the novel coronavirus COVID-19 call for transformative e-Tourism research. We are at a crossroads where one road takes us to e-Tourism as it was before the crisis, whereas the other holds the potential to transform e-Tourism. To realize this potential, e-Tourism research needs to challenge existing paradigms and critically evaluate its ontological and epistemological foundations. In light of the paramount importance to rethink contemporary science, growth, and technology paradigms, we present six pillars to guide scholars in their efforts to transform e-Tourism through their research, including historicity, reflexivity, equity, transparency, plurality, and creativity. We conclude the paper with a call to the e-Tourism research community to embrace transformative research.
AB - This viewpoint article argues that the impacts of the novel coronavirus COVID-19 call for transformative e-Tourism research. We are at a crossroads where one road takes us to e-Tourism as it was before the crisis, whereas the other holds the potential to transform e-Tourism. To realize this potential, e-Tourism research needs to challenge existing paradigms and critically evaluate its ontological and epistemological foundations. In light of the paramount importance to rethink contemporary science, growth, and technology paradigms, we present six pillars to guide scholars in their efforts to transform e-Tourism through their research, including historicity, reflexivity, equity, transparency, plurality, and creativity. We conclude the paper with a call to the e-Tourism research community to embrace transformative research.
KW - COVID-19
KW - e-Tourism
KW - Growth paradigm
KW - Research paradigm
KW - Technology paradigm
KW - Transformative research
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U2 - 10.1007/s40558-020-00181-3
DO - 10.1007/s40558-020-00181-3
M3 - Article
AN - SCOPUS:85085603626
VL - 22
SP - 187
EP - 203
JO - Information Technology and Tourism
JF - Information Technology and Tourism
SN - 1098-3058
IS - 2
ER -