Destination Networks. Four Australian Cases

Noel Scott, Chris Cooper, Rodolfo Baggio

Research output: Contribution to journalArticlepeer-review

195 Citations (Scopus)


Tourism involves a network of organizations interacting to produce a service. This paper examines the structural properties of interorganizational networks within destinations. Network analysis adopts a whole of destination approach and does not impose predefined groupings on the organization of tourism in a region. Information flows between key agencies provide the basis for analyzing structures and linkages, allowing strategic weaknesses in the cohesiveness of the destination to be addressed by policy and management. The paper outlines four Australian case studies that demonstrate the utility of network analysis by illustrating features such as product clusters, structural divides, and central organizations.

Original languageEnglish
Pages (from-to)169-188
Number of pages20
JournalAnnals of Tourism Research
Issue number1
Publication statusPublished - 1 Jan 2008
Externally publishedYes


  • cohesion
  • destination structure
  • network analysis

ASJC Scopus subject areas

  • Development
  • Tourism, Leisure and Hospitality Management

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